Posted by
GenXDad on Tuesday, July 31, 2007 3:35:34 PM
It's far too early to be focused on polls, but I'm sharing this one. ARG is reporting that
Giuliani is leading in Iowa, New Hampshire and South Carolina.
What does this mean? Nothing. Rudy has been ahead in national polls for the better part of a year now. It's so early that even polls in Iowa and New Hampshire are all but meaningless at this point. So any candidate's lead is pretty meaningless.
So I cite this not as evidence that Rudy is on his way to the nomination. I believe he will win, not because of what the polls say today, but because he will prove himself to be the strongest candidate as the campaign moves forward. Instead, I cite this to prove two points: first, the early polls are meaningless and second, the "win the early states" strategy is a sure loser. (In other words, Mitt better change course quickly.)
To review, Rudy has been the man to beat now for a year. Meanwhile, "insiders" have been touting Mitt Romney, based on the fact that he has developed big leads in Iowa and New Hampsire, while Giuliani, McCain and Thompson were largely ignoring the small states at this point.
But Mitt's support in these states has been based entirely on name ID, which is all these early polls are at this point. Romney has spent heavily on advertising in Iowa and New Hampshire, and he's been the only one doing so. So it's no surprise that he's had a lead, he's the only one voters can see is running for President.
Common sense would tell you that, once the others started buying ads, the "ad inflation" would go away, and Mitt's numbers would begin to align with his national numbers, unless and until he could develop a national following. Sure enough, Rudy buys some ads in Iowa and New Hampsire, starts paying attention to the little states, and, boom, there goes Mitt's insurmountable lead. When Fred buys ads, he'll no doubt get a similar, and similarly meaningless, boost.
What we're looking at here is a national primary. Yes, the winner of the early primaries will get a little boost, but, because there are so many big states coming on the heels of the little primaries, there's also going to be influence going the other way - the candidate whose locked up the "big states" is going to have an advantage even in the small states in a way that hasn't happened before. If Rudy looks great in California, there are going to be bandwagon voters in Iowa and New Hampshire who'll want to be the first to get on the Rudy Train. Don't believe me? How else do you explain Fred Thompson's numbers?
So, yes, the little states will have an impact on the national primary, but it will also go both ways, which means if you're strong in Iowa and New Hampshire, but weak everywhere else (Romney), you're vulnerable. That lead will get you some national attention, but you better build a national organization and get some broad support, or that national weakness will hurt you even in the little states.
Does this mean Romney is toast? Of course not. But he and his organization need to quit listening to the people telling him he's a lock in the early states, and that this strategy will somehow propel his weak national numbers over the top. He's not a lock anywhere until he can prove he is a viable national candidate. Burning money in two increasingly meaningless primary states during the most meaningless phase of the election season is not the path to national viability.
Time for the old school pundits to change the calendar, and for Romney to change strategy.